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Nike Toronto
Commissioned by Nike Toronto via Rendrd.Lab, I produced AR surrealistic renders for the Air Max 95 release social media campaign, celebrating the shoe's design as a tribute to the vibrant city of Toronto. My responsibilities spanned camera tracking, scene composition, rendering, lighting, and post-production. Through a combination of technical precision and creative storytelling, I brought the campaign's vision to life, creating an immersive visual experience that showcases the essence of Toronto.
Client
RENDRD.LAB
Nike Toronto
Credits
3D Camera Tracking: Laith Safa
Compositing: Laith Safa
3D Simulation and Animation: Laith Safa
Post Production: Laith Safa & Will Selviz
Production Team: Themint Agency
Software
Blender
Cinema4D
After Effects
Photoshop
Syntheyes
Campaign renders
Breakdown
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